Back in April, we were excited to partner with Boston based running brand Tracksmith, helping them find their first pop-up retail location this side of the pond.  

At Tracksmith’s core is a vibrant global running community who they wanted to truly embrace in their first London home.

Timed to coincide with the London marathon weekend, TakePlace found Tracksmith a location in the heart of Seven Dials, Covent Garden’s shopping district. The combination of a space with a pared-back, modern aesthetic and an iconic London address, enabled the brand to host not only an exciting retail experience but also a hub for panel discussions, community focused events and daily “shake-out” runs – culminating in a successful inaugural visit from this stateside athletics brand.

Elite runner, Louis from Tracksmith leading a morning shake-out run

Tracksmith limited edition London tops proved popular

Click here to find out more about the venue Tracksmith booked